For Moorish people, « being beautiful » promotes the prestige of one’s group. But gifted with an engaging smile, a lacework-shaped body language, a subjective stoutness and an enticing reply, a few women can be provided with the opportunity to stand out and to give themselves the means to achieve. Indeed beauty can lead to an exquisite wedding – with a wealthy man, whether from a good family or not – as well as shorter relationships, also very profitable. Thus turning their beauty asset(s) into a relational and financial capital, some Moorish women have become successful businesswomen, Ladies moving in the political and trading realms.